
The short-term rental market in Swampscott, Massachusetts, is thriving, with a median occupancy rate of 67%, an average daily rate of $276, and an annual host income of $68,000, making it a highly profitable and stable investment opportunity.
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Vacation rental performance in Swampscott, Massachusetts has held up through 2025–2026 despite broader supply growth. The average daily rate is approximately $285. These figures reflect 2024 baseline data adjusted for 2025–2026 ADR growth of 3–5% and the modest occupancy compression seen across the U.S. short-term rental sector as new supply has entered the market.
For investors and operators evaluating Swampscott, the broader Massachusetts dynamic remains favorable: rate strength continues to offset volume softness, keeping RevPAR (revenue per available rental) relatively stable year-over-year. Hyperlocal factors — neighborhood-level demand, seasonality, and the regulatory environment — should be confirmed before making investment or pricing decisions.
Market estimates as of 2026. Conditions vary; consult local operators for current data.
Regulatory information last reviewed for accuracy in 2026. Local STR ordinances change frequently — verify current rules with the city or county before listing.
Swampscott, located near Boston and Salem, offers a unique blend of coastal charm, easy access to major cities, and a range of amenities that make it an attractive destination for Airbnb guests.
Overall, Swampscott's unique blend of coastal living, easy access to major cities, and well-appointed properties make it an attractive and profitable location for Airbnb investments.
By providing these tips and attractions, your Airbnb guests can fully enjoy the charm and beauty of Swampscott, Massachusetts.
To ensure the success of a short-term rental business in Swampscott, Massachusetts, several key practices must be implemented. First, it is crucial to inform guests about noise regulations and quiet hours to maintain a harmonious environment for both guests and neighbors. This can be included in a comprehensive digital and physical house manual that provides detailed instructions, Wi-Fi passwords, and other essential information to make the guest's stay seamless.
A simplified check-in process is also vital. Utilizing smart locks eliminates the need for physical key exchanges, making the arrival process smoother and more convenient. Additionally, providing clear parking instructions accompanied by photos can help guests navigate the property without confusion.
Compliance with local regulations, such as annual registration and tax collection, is also essential, as outlined by Swampscott's specific laws governing short-term rentals.
By focusing on these aspects, hosts can enhance guest satisfaction, reduce potential issues, and ensure a successful and profitable short-term rental business in Swampscott.
Short-term rental management fees in Swampscott, Massachusetts in 2026 typically range from 15% to 30% of gross rental revenue, depending on the scope of services provided. Full-service management — covering guest communication, channel distribution across Airbnb, Vrbo, and Booking.com, dynamic pricing, cleaning coordination, and 24/7 guest support — generally falls in the 22% to 30% range. Co-hosting or partial-service arrangements that leave more responsibility with the owner usually run 15% to 20%.
Industry-wide management fees have crept upward by roughly 1–2 percentage points since 2024 as operating costs, insurance premiums, and labor expenses have risen across the vacation rental sector. Swampscott-area managers may also charge separately for cleaning turnovers, maintenance dispatch, linen programs, and listing optimization. Some full-service operators in Massachusetts now offer guaranteed-rent or revenue-share hybrid models, which can be worth comparing against a flat percentage structure for higher-revenue properties.
Market estimates as of 2026. Conditions vary; consult local operators for current data.
Vacation rental performance in Swampscott, Massachusetts has held up through 2025–2026 despite broader supply growth. The average daily rate is approximately $285. These figures reflect 2024 baseline data adjusted for 2025–2026 ADR growth of 3–5% and the modest occupancy compression seen across the U.S. short-term rental sector as new supply has entered the market.
For investors and operators evaluating Swampscott, the broader Massachusetts dynamic remains favorable: rate strength continues to offset volume softness, keeping RevPAR (revenue per available rental) relatively stable year-over-year. Hyperlocal factors — neighborhood-level demand, seasonality, and the regulatory environment — should be confirmed before making investment or pricing decisions.
Market estimates as of 2026. Conditions vary; consult local operators for current data.


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