
In Sullivan, Maine, the short-term rental market is characterized by a strong average occupancy rate of 64%, a daily rate of $302, and significant seasonal demand, particularly during the summer and fall, making it an attractive and lucrative investment opportunity.
Check out our Airbnb Revenue Calculator tool!


Looking to invest in a vacation rental? Check out our ROI tool to calculate your future rental’s real profit potential!
Vacation rental performance in Sullivan, Maine has held up through 2025–2026 despite broader supply growth. The average daily rate is approximately $312, and estimated monthly revenue tracks around $24,331. These figures reflect 2024 baseline data adjusted for 2025–2026 ADR growth of 3–5% and the modest occupancy compression seen across the U.S. short-term rental sector as new supply has entered the market.
For investors and operators evaluating Sullivan, the broader Maine dynamic remains favorable: rate strength continues to offset volume softness, keeping RevPAR (revenue per available rental) relatively stable year-over-year. Hyperlocal factors — neighborhood-level demand, seasonality, and the regulatory environment — should be confirmed before making investment or pricing decisions.
Market estimates as of 2026. Conditions vary; consult local operators for current data.
While the provided sources do not specify regulations unique to Sullivan, Maine, here are some general and nearby municipal regulations that could be relevant or indicative of what might be expected in Sullivan or similar areas:
Given the lack of specific regulations for Sullivan, Maine, it is advisable to contact local authorities or check with the town's planning or code enforcement office for the most accurate and up-to-date information.
Regulatory information last reviewed for accuracy in 2026. Local STR ordinances change frequently — verify current rules with the city or county before listing.
Sullivan, Maine, is a charming coastal town that attracts visitors with its stunning beaches, breathtaking views, and various outdoor activities. Here are the neighborhoods and areas that generate the most Airbnb revenue, along with their appealing features:

Experience the heart of Maine's coast on Taunton Bay. Wake to the sounds of loons, paddle alongside seals, fish from the shore, watch sunsets from the covered glass porch, and roast s'mores over the fire ring. Our private home nestled amongst pine...
By sharing these attractions and tips, you can help your guests make the most of their visit to Sullivan, Maine, and enjoy the unique charms of this coastal town.
To ensure a smooth and profitable short-term rental business in Sullivan, Maine, several practical tips can make a significant difference. First, it is crucial to inform guests about noise regulations and quiet hours to maintain a peaceful environment and comply with local rules. This can be effectively communicated through a comprehensive digital and physical house manual that includes essential instructions, Wi-Fi passwords, and other important details.
A simplified check-in process can greatly enhance the guest experience. Utilizing smart locks eliminates the need for physical key exchanges, making the arrival process seamless. Additionally, providing detailed parking instructions accompanied by photos can help guests navigate the property easily, reducing potential confusion.
By implementing these strategies, hosts can ensure a positive and hassle-free stay for their guests, which in turn can lead to higher occupancy rates, better reviews, and increased revenue. This attention to detail not only enhances guest satisfaction but also helps in adhering to local regulations, such as those related to short-term rental permits and lodging taxes, which are mandatory in Sullivan, Maine.
Short-term rental management fees in Sullivan, Maine in 2026 typically range from 15% to 30% of gross rental revenue, depending on the scope of services provided. Full-service management — covering guest communication, channel distribution across Airbnb, Vrbo, and Booking.com, dynamic pricing, cleaning coordination, and 24/7 guest support — generally falls in the 22% to 30% range. Co-hosting or partial-service arrangements that leave more responsibility with the owner usually run 15% to 20%.
Industry-wide management fees have crept upward by roughly 1–2 percentage points since 2024 as operating costs, insurance premiums, and labor expenses have risen across the vacation rental sector. Sullivan-area managers may also charge separately for cleaning turnovers, maintenance dispatch, linen programs, and listing optimization. Some full-service operators in Maine now offer guaranteed-rent or revenue-share hybrid models, which can be worth comparing against a flat percentage structure for higher-revenue properties.
Market estimates as of 2026. Conditions vary; consult local operators for current data.
Vacation rental performance in Sullivan, Maine has held up through 2025–2026 despite broader supply growth. The average daily rate is approximately $312, and estimated monthly revenue tracks around $24,331. These figures reflect 2024 baseline data adjusted for 2025–2026 ADR growth of 3–5% and the modest occupancy compression seen across the U.S. short-term rental sector as new supply has entered the market.
For investors and operators evaluating Sullivan, the broader Maine dynamic remains favorable: rate strength continues to offset volume softness, keeping RevPAR (revenue per available rental) relatively stable year-over-year. Hyperlocal factors — neighborhood-level demand, seasonality, and the regulatory environment — should be confirmed before making investment or pricing decisions.
Market estimates as of 2026. Conditions vary; consult local operators for current data.


Join millions of guests who have booked unforgettable stays through RedAwning's network of premium vacation rentals.
