
The short-term rental market in St. George, Utah, remains robust, with a median occupancy rate of 58%, an average daily rate of $161, and an annual host income of $33,000, indicating a stable and profitable investment opportunity despite some seasonal fluctuations.
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St George, Utah, continues to show resilient short-term rental performance heading into 2026. The average daily rate is approximately $165. These figures reflect 2024 baseline data adjusted for 2025–2026 ADR growth of 3–5% and the modest occupancy compression seen across the U.S. short-term rental sector as new supply has entered the market.
For investors and operators evaluating St George, the broader Utah dynamic remains favorable: rate strength continues to offset volume softness, keeping RevPAR (revenue per available rental) relatively stable year-over-year. Hyperlocal factors — neighborhood-level demand, seasonality, and the regulatory environment — should be confirmed before making investment or pricing decisions.
Market estimates as of 2026. Conditions vary; consult local operators for current data.
Regulatory information last reviewed for accuracy in 2026. Local STR ordinances change frequently — verify current rules with the city or county before listing.
These neighborhoods are highly sought after due to their combination of modern amenities, proximity to outdoor activities, and the overall comfort and convenience they offer to guests.

This intelligently designed home offers an exceptional entertaining experience, featuring 10-foot-tall glass sliding doors that seamlessly open to create a perfect indoor/outdoor flow. The theater room and owner's suite also connect to the massive...
By following these tips, you can create an Airbnb in St. George, Utah, that is not only inviting but also reflective of the city's unique style and natural beauty.
By sharing these attractions and tips, you can help your Airbnb guests make the most of their visit to St. George, Utah.
To ensure a smooth and profitable short-term rental business in St. George, Utah, several practical tips can be implemented:
Inform your guests about quiet hours and noise regulations to maintain a harmonious environment. Include this information in both digital and physical house manuals to avoid any misunderstandings. This helps in complying with local regulations and prevents potential complaints from neighbors.
Create a detailed digital and physical house manual that includes essential instructions, Wi-Fi passwords, and other important details about the property. This manual should clearly designate all bedrooms, fire exits, and escape routes, aligning with the city's safety requirements.
Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with clear instructions on how to access the property, along with parking instructions accompanied by photos. This ensures a hassle-free arrival and reduces the likelihood of guest confusion.
Ensure your property meets all applicable building codes and safety standards by undergoing the required health and safety checks. Display the Good Neighbor Brochure and the necessary licenses in a visible area, along with contact information for the owner or property manager. This not only complies with local regulations but also enhances the guest experience.
By following these tips, you can create a well-organized, guest-friendly, and compliant short-term rental business in St. George, Utah.
Short-term rental management fees in St George, Utah in 2026 typically range from 15% to 30% of gross rental revenue, depending on the scope of services provided. Full-service management — covering guest communication, channel distribution across Airbnb, Vrbo, and Booking.com, dynamic pricing, cleaning coordination, and 24/7 guest support — generally falls in the 22% to 30% range. Co-hosting or partial-service arrangements that leave more responsibility with the owner usually run 15% to 20%.
Industry-wide management fees have crept upward by roughly 1–2 percentage points since 2024 as operating costs, insurance premiums, and labor expenses have risen across the vacation rental sector. St George-area managers may also charge separately for cleaning turnovers, maintenance dispatch, linen programs, and listing optimization. Some full-service operators in Utah now offer guaranteed-rent or revenue-share hybrid models, which can be worth comparing against a flat percentage structure for higher-revenue properties.
Market estimates as of 2026. Conditions vary; consult local operators for current data.
St George, Utah, continues to show resilient short-term rental performance heading into 2026. The average daily rate is approximately $165. These figures reflect 2024 baseline data adjusted for 2025–2026 ADR growth of 3–5% and the modest occupancy compression seen across the U.S. short-term rental sector as new supply has entered the market.
For investors and operators evaluating St George, the broader Utah dynamic remains favorable: rate strength continues to offset volume softness, keeping RevPAR (revenue per available rental) relatively stable year-over-year. Hyperlocal factors — neighborhood-level demand, seasonality, and the regulatory environment — should be confirmed before making investment or pricing decisions.
Market estimates as of 2026. Conditions vary; consult local operators for current data.


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