St George, Utah

Everything You Need to Know About Owning a Short Term Rental in St George, Utah

Owning and managing a vacation rental in St George, Utah is no small feat! From average
annual revenue to taxes and regulations on short term rentals in St George this guide has got you covered.

The short-term rental market in St. George, Utah, remains robust, with a median occupancy rate of 58%, an average daily rate of $161, and an annual host income of $33,000, indicating a stable and profitable investment opportunity despite some seasonal fluctuations.

Want to see how much your property could earn? 

Check out our Airbnb Revenue Calculator tool!

Airbnb Revenue Calculator
Woman with curly hair sitting on a window seat working on a laptop in a cozy, softly lit room.Faded city skyline with tall buildings and trees on a gradient pale background.

St George, Utah STR Market by the Numbers

The vacation rental market in St George is on fire! Here’s what our data says on how much Airbnb’s in St George can earn on average.

General Rental Data

Average Annual Revenue
$
186636
Average Daily Rate
$
165
Average Occupancy
58
%
Average Property Management Fees
10%-30%

Daily rates

1 Bed Average Daily Rate
$
115
2 Bed Average Daily Rate
$
148
3 Bed Average Daily Rate
$
214
4 Bed Average Daily Rate
$
305

Looking to invest in a vacation rental? Check out our ROI tool to calculate your future rental’s real profit potential!

Calculate Your Profit

Airbnb Regulations & Taxes in St George, Utah

Short-Term Rental Market in St George, Utah (2026)

St George, Utah, continues to show resilient short-term rental performance heading into 2026. The average daily rate is approximately $165. These figures reflect 2024 baseline data adjusted for 2025–2026 ADR growth of 3–5% and the modest occupancy compression seen across the U.S. short-term rental sector as new supply has entered the market.

For investors and operators evaluating St George, the broader Utah dynamic remains favorable: rate strength continues to offset volume softness, keeping RevPAR (revenue per available rental) relatively stable year-over-year. Hyperlocal factors — neighborhood-level demand, seasonality, and the regulatory environment — should be confirmed before making investment or pricing decisions.

Market estimates as of 2026. Conditions vary; consult local operators for current data.

Short-Term Rental Regulations in St. George, Utah for 2026

Licensing and Permissions

  • A business license from the city is required to operate a short-term rental. The license is not transferable between persons or structures.
  • Property owners must obtain a business license and display it in a visible location within the rental unit.

Zoning Restrictions

  • Short-term rentals are generally prohibited in single-family residential zones, mobile home zones, agricultural zones, and residential plan development zones.
  • Exceptions include planned development zones with over 100 units and amenities like golf courses, tennis or pickleball courts, and pools. Examples include Sports Village and Las Palmas in the Green Valley region.
  • Limited exceptions allow short-term rentals in residential areas if the lot size exceeds two acres, with written consent from all neighbors within 300 feet, and compliance with strict parking requirements.

Health and Safety

  • Short-term rentals may be subject to a health and safety check by a city building inspector to ensure compliance with building codes and safety standards.
  • Properties must have at least one functioning smoke detector, carbon monoxide detector, and fire extinguisher on each level where occupants are allowed.

Local Contact and Management

  • A local contact person, who resides within Washington County, is required for owners outside the area. This contact must be available 24/7 to address issues or complaints.
  • A local property manager must be designated and available 24 hours a day to respond to tenant and neighborhood questions or concerns.

Occupancy and Reservations

  • The maximum occupancy is defined, with additional occupants allowed based on the number of bedrooms beyond the first bedroom.
  • Only one reservation can be accommodated at a time in a single short-term rental unit.

Taxes and Fees

  • Short-term rental properties are subject to the collection of the municipality transient room tax as allowed under Utah Code.
  • An annual license fee is required, which includes a health and safety check fee for existing dwellings.

Maintenance and Cleanliness

  • Properties must be maintained according to rental fit premises requirements, including regular cleaning and garbage removal within 24 hours of tenants leaving.
  • Each property must be cleaned at least weekly while occupied and in between tenant occupancy.

Compliance and Enforcement

  • The city actively monitors Airbnb and other listing sites to identify and enforce against illegal short-term rentals. Violations can result in fines and legal action.
  • Licenses can be revoked if the owner fails to comply with regulations, and both the owner and property manager are jointly and severally liable for any violations.

Regulatory information last reviewed for accuracy in 2026. Local STR ordinances change frequently — verify current rules with the city or county before listing.

Top Neighborhoods for Airbnb Revenue in St. George, Utah

1. Sports Village

  • Appeal: Sports Village is highly appealing due to its extensive amenities, including multiple pools, hot tubs, sports courts (tennis, pickle ball, basketball, racquetball), a clubhouse, game room, and miniature golf. The area is also close to hiking and biking trails, making it ideal for both families and adventure seekers.

2. Green Valley

  • Appeal: Located centrally, Green Valley offers easy access to some of the world's most amazing mountain biking trails, such as the Bearclaw Poppy trailhead. The area features condos with pool views, fully equipped kitchens, and proximity to various outdoor activities, making it a favorite for families and outdoor enthusiasts.

3. Las Palmas Resort

  • Appeal: Las Palmas Resort is a popular choice due to its numerous amenities, including two pools, two hot tubs, a playground, and an activity center with water slides, pickle ball courts, and a large exercise room. The resort's proximity to I-15 and its modern, newly renovated condos add to its appeal.

4. Historic Downtown St. George

  • Appeal: This area is attractive for its charming, historic setting and easy access to local restaurants and shops. The unique stays here, such as "The Cottage," offer private pools, hot tubs, fire pits, and BBQ areas, making it perfect for couples and those looking for a more intimate, private experience.

5. Sunbrook Golf Course

  • Appeal: Located on the Sunbrook Golf Course, this area is appealing for its scenic views and golfing opportunities. Condos here often feature private balconies, fully equipped kitchens, and access to swimming pools and hot tubs, making it a great option for both golf enthusiasts and families.

These neighborhoods are highly sought after due to their combination of modern amenities, proximity to outdoor activities, and the overall comfort and convenience they offer to guests.

Featured St George Vacation Rental

Exclusive Pool Villa

This intelligently designed home offers an exceptional entertaining experience, featuring 10-foot-tall glass sliding doors that seamlessly open to create a perfect indoor/outdoor flow. The theater room and owner's suite also connect to the massive...

View this St George Vacation Rental

Furnishing and Design Tips for an Inviting Airbnb in St. George, Utah

Understanding the Local Style and Preferences

  • Reflect the Natural Beauty: Incorporate elements that mirror the stunning red rock landscapes and natural surroundings of St. George. Use natural materials such as stone, wood, and metal to add an earthy, timeless touch.

Color Palette and Decor

  • Neutral Color Scheme: Use shades of beige, warm gray, and soft whites as a backdrop to highlight the vivid hues of the region's scenery. Add pops of color with accents like throw pillows, artwork, or area rugs.
  • Southwestern and Rustic Decor: Embrace Southwestern and rustic decor styles that are particularly popular in St. George, using warm colors and earthy materials to create a cozy atmosphere.

Functional and Comfortable Spaces

  • Create Dual-Function Spaces: Design areas that serve multiple purposes, such as a dining room that can also function as a workspace for business travelers or additional seating for dining.
  • Multiple Social Spaces: Include both indoor and outdoor social spaces, such as sun porches, bar/game rooms, and outdoor living areas with comfortable seating and amenities like grills and firepits.

Modern Amenities and Comfort

  • Smart Home Technologies: Incorporate smart home technologies to appeal to modern travelers and enhance the overall experience.
  • Well-Equipped Kitchens: Ensure kitchens are well-equipped for family meals, and consider adding contemporary fixtures and appliances.
  • Cozy Fireplaces and Outdoor Heaters: Include cozy fireplaces for winter evenings and outdoor heaters for year-round comfort.

Outdoor Living

  • Capitalizing on Views: Design outdoor spaces like patios or balconies that capitalize on the region's beautiful views. Add outdoor furniture, rugs, and amenities like pools, hot tubs, and BBQ grills.
  • Year-Round Outdoor Living: Take advantage of St. George's mild climate by creating outdoor living spaces that are comfortable year-round.

Attention to Detail

  • Soft Linens and Cozy Seating: Emphasize comfort with soft linens and cozy seating arrangements.
  • Statement Pieces and Focal Points: Incorporate statement pieces like bold artwork, striking chandeliers, or unique furniture to add character to the space.
  • Natural Light: Utilize large windows, glass doors, and skylights to maximize natural light and enjoy stunning views of the surrounding landscape.

Neighborhood Considerations

  • Desirable Neighborhoods: Invest in neighborhoods like Downtown St. George, Cottonwood, Washington Fields, Little Valley, and Bloomington Hills, which offer proximity to attractions, restaurants, and community amenities.

By following these tips, you can create an Airbnb in St. George, Utah, that is not only inviting but also reflective of the city's unique style and natural beauty.

Local Attractions and Insider Tips for St. George, Utah

Outdoor Adventures

Snow Canyon State Park

  • Hiking Trails: Explore various trails, including Jenny’s Canyon, Lava Flow Trail, and Scout Cave trail. Don't forget a flashlight for the lava tubes.
  • Unique Geological Formations: Discover lava tubes and the Petrified Sand Dunes.

Red Cliffs Recreation Area

  • Hiking and Exploration: Enjoy family-friendly hikes like the Red Reef Trail, and explore remnants of Virgin Anasazi habitation and dinosaur tracks.
  • Local Tip: Parking is limited, so plan ahead and ensure your vehicle fits through the tunnels.

Sand Hollow State Park

  • Water Activities: Rent jet skis, boats, or enjoy swimming in the beautiful blue waters surrounded by orange cliffs.
  • Local Tip: Check out the slot canyon, but be aware it is narrow and not suitable for those with claustrophobia.

Gunlock Reservoir State Park

  • Watersports: Bring your SUP, kayaks, jet skis, and power boats for a day of excitement.
  • Local Tip: Don’t miss the stunning waterfall at Gunlock State Park.

Pioneer Park

  • Rock Scrambling and Exploring: Enjoy the St George Narrows, Powell Eagle Nest, and Dixie Sugarloaf. Ideal for families with kids.
  • Local Tip: Climb Dixie Rock for spectacular sunset views.

Family-Friendly Activities

St. George Dinosaur Discovery Site at Johnson Farm

  • Interactive Exhibits: Let kids follow dinosaur tracks, make their own tracks, and uncover replica fossils.
  • Local Tip: Open Wednesday through Monday, 10:00 a.m. - 5:00 p.m. Closed Tuesday and some holidays.

Thunder Junction All Abilities Park

  • Dinosaur-Themed Park: Features playground equipment, climbing walls, a splash pad, and a train ride. Everything is wheelchair accessible.
  • Local Tip: Bring $1 for each person to ride the train.

St. George Children's Museum

  • Hands-On Exhibits: Kids can engage in various activities like milking a cow, flying a plane, and shopping for groceries.

Cultural and Artistic Experiences

Tuacahn Center for the Arts

  • Broadway-Quality Shows: Enjoy musical theater, concerts, and other performances in the heart of Utah's red rocks.
  • Local Tip: Check the schedule for outdoor performances under the stars.

Kayenta Art Village

  • Art and Culture: Explore this artist colony, similar to Marfa, Texas, or Paonia, Colorado. A hub for cultural and social activities.

Town Square Park

  • Historic District: Surrounded by historic buildings, featuring water features, a vintage carousel, and summer movies on the square.
  • Local Tip: Attend events like First Night, Art Festivals, and Summer Movies on the Square.

Dining and Shopping

Painted Pony Restaurant

  • Fine Dining: Located in Ancestor Square, known for its 4.5-star rating and chic atmosphere.

Judd’s Old Fashioned Candy and Soda Shop

  • Local Treats: Enjoy homemade biscuits, jam, and ice cream in a charming setting near Town Square.

Green Gate Village Shops

  • Shopping: Explore various shops and dining options in this village.

Insider Tips

Red Hills Desert Garden

  • Free Admission: A beautiful desert botanical garden with 5,000 water-efficient plants, dinosaur tracks, and a replica slot canyon. Perfect for families.

Babylon Arch Trail

  • Moderate Hike: A hidden gem with unique sandstone formations and a beautiful arch. Ideal for sunset hikes.

Quail Creek State Park

  • Water Activities: Enjoy warm water and mild weather year-round, perfect for boating and other watersports.

By sharing these attractions and tips, you can help your Airbnb guests make the most of their visit to St. George, Utah.

Practical Tips to Run a Successful Short Term Rental Business in St. George, Utah

To ensure a smooth and profitable short-term rental business in St. George, Utah, several practical tips can be implemented:

Noise Regulations and Guest Communication

Inform your guests about quiet hours and noise regulations to maintain a harmonious environment. Include this information in both digital and physical house manuals to avoid any misunderstandings. This helps in complying with local regulations and prevents potential complaints from neighbors.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, Wi-Fi passwords, and other important details about the property. This manual should clearly designate all bedrooms, fire exits, and escape routes, aligning with the city's safety requirements.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with clear instructions on how to access the property, along with parking instructions accompanied by photos. This ensures a hassle-free arrival and reduces the likelihood of guest confusion.

Additional Considerations

Ensure your property meets all applicable building codes and safety standards by undergoing the required health and safety checks. Display the Good Neighbor Brochure and the necessary licenses in a visible area, along with contact information for the owner or property manager. This not only complies with local regulations but also enhances the guest experience.

By following these tips, you can create a well-organized, guest-friendly, and compliant short-term rental business in St. George, Utah.

Short-Term Rental Management Fees in St George, Utah (2026)

Short-term rental management fees in St George, Utah in 2026 typically range from 15% to 30% of gross rental revenue, depending on the scope of services provided. Full-service management — covering guest communication, channel distribution across Airbnb, Vrbo, and Booking.com, dynamic pricing, cleaning coordination, and 24/7 guest support — generally falls in the 22% to 30% range. Co-hosting or partial-service arrangements that leave more responsibility with the owner usually run 15% to 20%.

Industry-wide management fees have crept upward by roughly 1–2 percentage points since 2024 as operating costs, insurance premiums, and labor expenses have risen across the vacation rental sector. St George-area managers may also charge separately for cleaning turnovers, maintenance dispatch, linen programs, and listing optimization. Some full-service operators in Utah now offer guaranteed-rent or revenue-share hybrid models, which can be worth comparing against a flat percentage structure for higher-revenue properties.

Market estimates as of 2026. Conditions vary; consult local operators for current data.

Short-Term Rental Market in St George, Utah (2026)

St George, Utah, continues to show resilient short-term rental performance heading into 2026. The average daily rate is approximately $165. These figures reflect 2024 baseline data adjusted for 2025–2026 ADR growth of 3–5% and the modest occupancy compression seen across the U.S. short-term rental sector as new supply has entered the market.

For investors and operators evaluating St George, the broader Utah dynamic remains favorable: rate strength continues to offset volume softness, keeping RevPAR (revenue per available rental) relatively stable year-over-year. Hyperlocal factors — neighborhood-level demand, seasonality, and the regulatory environment — should be confirmed before making investment or pricing decisions.

Market estimates as of 2026. Conditions vary; consult local operators for current data.

Want in depth compliance analysis for STRs in St George? Check out our Airbnb Estimator Tool tool!

Calculate Your Profit

Key Benefits of St George’s Vacation Rental Market

Airbnb Seasonality in St George, Utah

Airbnb management in Orlando benefits from one of the most consistent demand calendars of any U.S. market, with peak seasons driven by major school breaks — particularly summer (June–August), winter holidays, and spring break — when theme park attendance surges and short-term rental occupancy rates routinely exceed 85%. Short term rental management in Orlando also sees strong demand spikes around special events at Walt Disney World and Universal, including holiday festivals, Star Wars Weekends, and the EPCOT International Food & Wine Festival. The shoulder seasons of fall and spring remain surprisingly active compared to other markets, as international visitors and childless couples take advantage of shorter theme park queues and mild Florida weather. Even the historically slower months of September and January see steady bookings from value-seeking domestic travelers, making year-round revenue optimization a key focus for professional Airbnb management in Orlando.

St George’s Top Neighborhoods & Attractions

...

Types of STR Properties in St George

...

Faces
Five solid red stars in a horizontal row representing a five-star rating.
4.8 Guest Rating

Trusted by Travelers Worldwide

Join millions of guests who have booked unforgettable stays through RedAwning's network of premium vacation rentals.

Modern house near the mountainsModern house near the mountains