Rice Lake, Wisconsin

Everything You Need to Know About Owning a Short Term Rental in Rice Lake, Wisconsin

Owning and managing a vacation rental in Rice Lake, Wisconsin is no small feat! From average
annual revenue to taxes and regulations on short term rentals in Rice Lake this guide has got you covered.

Short-term rentals in Rice Lake, Wisconsin are performing strongly, with average daily rates of over $230, occupancy rates of 39%, and monthly revenues exceeding $17,400, making it a lucrative and appealing market for property owners.

Want to see how much your property could earn? 

Check out our Airbnb Revenue Calculator tool!

Airbnb Revenue Calculator
Woman with curly hair sitting on a window seat working on a laptop in a cozy, softly lit room.Faded city skyline with tall buildings and trees on a gradient pale background.

Rice Lake, Wisconsin STR Market by the Numbers

The vacation rental market in Rice Lake is on fire! Here’s what our data says on how much Airbnb’s in Rice Lake can earn on average.

General Rental Data

Average Annual Revenue
$
208800
Average Daily Rate
$
239
Average Occupancy
39
%
Average Property Management Fees
10%-30%

Daily rates

1 Bed Average Daily Rate
$
167
2 Bed Average Daily Rate
$
215
3 Bed Average Daily Rate
$
311
4 Bed Average Daily Rate
$
442

Looking to invest in a vacation rental? Check out our ROI tool to calculate your future rental’s real profit potential!

Calculate Your Profit

Airbnb Regulations & Taxes in Rice Lake, Wisconsin

Short-Term Rental Market in Rice Lake, Wisconsin (2026)

Rice Lake, Wisconsin, continues to show resilient short-term rental performance heading into 2026. The average daily rate is approximately $239. These figures reflect 2024 baseline data adjusted for 2025–2026 ADR growth of 3–5% and the modest occupancy compression seen across the U.S. short-term rental sector as new supply has entered the market.

For investors and operators evaluating Rice Lake, the broader Wisconsin dynamic remains favorable: rate strength continues to offset volume softness, keeping RevPAR (revenue per available rental) relatively stable year-over-year. Hyperlocal factors — neighborhood-level demand, seasonality, and the regulatory environment — should be confirmed before making investment or pricing decisions.

Market estimates as of 2026. Conditions vary; consult local operators for current data.

Short-Term Rental Regulations in Rice Lake, Wisconsin for 2026

Licensing and Compliance

  • Rental License Requirement: Any person renting out a dwelling or part thereof must obtain a rental license issued by the Common Council.
  • Tourist Rooming House License: For short-term rentals, a Tourist Rooming House license is necessary, aligning with Wisconsin state requirements.

Property Standards

  • Minimum Safety, Health, and Maintenance Standards: Residential rental properties must conform to minimum safety, health, and maintenance standards.
  • Inspections: Properties must undergo inspections by the Inspection Department at least once every three years.

License Renewal and Expiration

  • License Expiration: Rental licenses expire on June 30 of each year and must be renewed upon compliance with the regulations.
  • Notification: The Inspection Department notifies current licensees at least 60 days prior to the expiration date.

Property Conditions

  • Habitable Space: Dwelling units must be clean, sanitary, and fit for human occupancy.
  • Minimum Floor Area: Each dwelling unit must have a minimum gross floor area of 150 square feet for the first occupant and 100 square feet for each additional occupant.

Enforcement and Penalties

  • Notice of Violation: Owners must comply with notices of violation, and repeated violations can lead to license revocation.
  • License Revocation: The Common Council can revoke a rental license, requiring the dwelling units to be vacated within 30 days.
  • Utility Termination: Utilities can be terminated for rental units occupied in defiance of a Council order to vacate.

Additional Requirements

  • Payment of License Fee: A license fee must be paid for each building per calendar year.
  • No Outstanding Violations: There must be no outstanding orders or notices of violations to obtain or renew a license.

Local Ordinances

  • Short-Term Rental Permit Application: Specific to the Town of Rice Lake, a Short Term Rental Permit Application must be submitted.
  • Compliance with Town Ordinances: Owners must comply with various town ordinances, including those related to structures, construction, and public nuisances.

Regulatory information last reviewed for accuracy in 2026. Local STR ordinances change frequently — verify current rules with the city or county before listing.

Top Neighborhoods for Airbnb Revenue in Rice Lake, Wisconsin

While specific neighborhood data for Rice Lake, Wisconsin, is not provided in the sources, here is a general overview of what makes Rice Lake appealing for Airbnb guests and some insights that can be inferred:

Appeal of Rice Lake

  • Outdoor Activities: Rice Lake is surrounded by natural beauty, offering numerous opportunities for outdoor recreation such as fishing, hunting, and snowmobiling.
  • Scenic Beauty: The area's lakes and forests make it a picturesque destination for those seeking a tranquil getaway.
  • Local Culture: The small-town charm and local events can attract guests looking for a unique, community-driven experience.

Potential Neighborhoods

Given the general appeal of Rice Lake, here are some potential neighborhoods or areas that could generate significant Airbnb revenue, though specific data is not available:

1. Downtown Rice Lake

  • Appeal: Proximity to local shops, restaurants, and community events.
  • Why: Guests often prefer central locations for easy access to amenities and local attractions.

2. Lakefront Properties

  • Appeal: Direct access to lakes, scenic views, and water activities.
  • Why: Lakefront properties are typically in high demand due to their unique and relaxing environment.

3. Rural Areas

  • Appeal: Peaceful surroundings, opportunities for hunting and fishing, and a serene natural environment.
  • Why: Guests seeking a rural retreat often look for properties that offer solitude and connection with nature.

4. Areas Near Local Attractions

  • Appeal: Proximity to popular local attractions such as parks, trails, and recreational facilities.
  • Why: Guests prefer locations that are close to the activities and sights they want to experience.

General Insights

While Rice Lake's Airbnb market is described as risky due to a relatively low median occupancy rate of 37% and an average daily rate of $154, there are still opportunities for profitable investments. Investors should focus on properties that offer unique experiences, such as lakefront access or proximity to local attractions, to attract a steady flow of guests.

Tips for Furnishing and Designing an Inviting Airbnb in Rice Lake, Wisconsin

Understanding Your Budget

  • Determine your budget for furnishing, which can range from $10 to $15 per square foot, depending on the quality and style of the furniture.

Choosing the Right Furniture

  • Avoid overly generic furniture from budget stores; instead, opt for unique pieces that reflect the local style.
  • Invest in "statement pieces" such as couches, coffee tables, and dining room tables, as these define the space.

Local and Cozy Touches

  • Incorporate elements that reflect Rice Lake's natural beauty, such as using wood accents and earthy tones.
  • Add local artwork or decor that highlights the area's culture and scenery.

Quality Over Quantity

  • Focus on buying fewer, higher-quality items rather than a lot of cheaper alternatives. This approach ensures a more cohesive and inviting space.

Practical Considerations

  • Use durable and easy-to-clean materials, especially for items like sheets and rugs, which need frequent replacement.
  • Opt for 100% cotton sheets for comfort and affordability.

Attention to Detail

  • Pay attention to smaller details such as mirrors, jars, and containers that can add a personal touch to the space.
  • Ensure that the space is well-lit and has comfortable seating areas.

Modern Amenities

  • Include modern amenities like WiFi, Blu-ray players, and heated stone floors to enhance the guest experience, especially in waterfront or cabin rentals.

Cleanliness and Maintenance

  • Ensure that the space is clean and well-maintained. Guests often rate cleanliness highly, so this is crucial for positive reviews.

Reflecting Local Style

  • Use materials and designs that are locally relevant, such as granite and birch hand-crafted kitchens, to give the space a unique and authentic feel.

Guest Comfort

  • Provide amenities like a washer and dryer to make the stay more comfortable and convenient for guests.

By following these tips, you can create an inviting Airbnb space in Rice Lake, Wisconsin, that reflects the city's unique style and ensures a comfortable stay for your guests.

Discover Rice Lake, Wisconsin: Local Attractions and Insider Tips

Local Attractions

Outdoor Activities

  • Fishing and Boating: Enjoy fishing, boating, and ice fishing on one of the over 100 lakes in the area, including the 900-acre Rice Lake.
  • Hiking and Biking: Explore the Ice Age Scenic Trail, CedarSide Trail, and numerous other hiking and biking trails.
  • ATV and UTV Trails: Experience the Wild Rivers and Cattail Trails, offering 92 miles of natural Wisconsin beauty.
  • Snowmobiling and Skiing: Take advantage of the extensive snowmobile trails and downhill skiing/snowboarding/snowtubing at Moon Lake Ski Trails.

Sports and Recreation

  • Golf Courses: Choose from over a dozen premier golf courses in the area, including Turtleback Golf Course.
  • Bowling and Curling: Visit Rand’s Bowling Lanes and enjoy curling at local facilities.
  • Swimming and Beaches: Relax at the Narrows Park Swimming Beach or the Rice Lake Swimming Pool.
  • Pickleball and Tennis: Use the tennis courts at Rice Lake High School and Veterans Memorial Park.

Cultural and Historical Sites

  • Pioneer Village Museum: Learn about the area's history at this restored pioneer village.
  • Historic Sculptures: View the historic sculptures along Lakeshore Drive.
  • Hunt Hill Audubon: Explore this nature preserve and enjoy bird watching.

Entertainment

  • Rice Lake Speedway: Watch stock car racing and other events at the speedway.
  • Theatre of the Arts: Enjoy live theater at the Northern Star Theatre or Red Barn Theatre.
  • Lake 7 Theatre: Catch a movie at this local movie theater.

Shopping and Dining

  • Rice Lake Cedar Mall: Shop at this modern shopping mall with a variety of stores.
  • Downtown Rice Lake: Stroll through the historic downtown area with its classic brick buildings and local shops.
  • Wisconsin Supper Clubs: Experience local cuisine at traditional Wisconsin supper clubs.

Insider Tips

Seasonal Activities

  • Summer: Enjoy swimming, boating, and fishing. Don’t miss the Aquafest and Barron County Fair.
  • Winter: Engage in snowmobiling, skiing, snowboarding, and ice fishing. Check out the snowmobile races and winter festivals.
  • Fall: Explore the fall colors on hiking and biking trails, and visit the Barron County Pro Rodeo.
  • Spring: Take part in trail running, mountain biking, and bird watching as the area comes alive after winter.

Local Favorites

  • Ice Age Trail: Get lost in time on this year-round multiple-use recreational trail.
  • Moon Lake Sledding Hill: A great spot for family fun in the winter.
  • Kayak Launch: Use the ADA-compliant kayak launch on Lakeshore Drive to explore the lakes.

Community Events

  • Barron County Pro Rodeo: One of the largest rodeo events in Wisconsin.
  • Veterans Memorial: A place to honor and reflect, with beautiful surroundings.

Practical Tips

  • Weather: Be prepared for varying weather conditions, from summer highs of 79°F to winter lows of 4°F.
  • Lodging and Dining: Choose from a variety of hotels and local eateries to suit all budgets and preferences.

By sharing these attractions and tips, you can help your guests make the most of their visit to Rice Lake, Wisconsin.

Practical Tips to Run a Successful Short Term Rental Business in Rice Lake, Wisconsin

To ensure the success and smooth operation of a short-term rental business in Rice Lake, Wisconsin, several practical tips can be implemented. First, it is crucial to address noise regulations by informing guests about quiet hours through clear communication in the rental listing and a digital or physical house manual. This manual should also include essential instructions, Wi-Fi passwords, and other pertinent details to enhance guest satisfaction.

Creating a comprehensive house manual that covers all aspects of the property, including appliance usage and emergency contact information, can significantly reduce the number of guest inquiries and issues. A simplified check-in process using smart locks eliminates the need for physical key exchanges and reduces the likelihood of lost keys. Additionally, providing detailed parking instructions accompanied by photos can help guests navigate the property easily, especially in areas where parking might be limited or complex.

By adhering to these tips, hosts can ensure a positive guest experience, maintain good neighbor relations, and optimize their rental income in the vibrant and seasonal market of Rice Lake, Wisconsin.

Short-Term Rental Management Fees in Rice Lake, Wisconsin (2026)

Short-term rental management fees in Rice Lake, Wisconsin in 2026 typically range from 15% to 30% of gross rental revenue, depending on the scope of services provided. Full-service management — covering guest communication, channel distribution across Airbnb, Vrbo, and Booking.com, dynamic pricing, cleaning coordination, and 24/7 guest support — generally falls in the 22% to 30% range. Co-hosting or partial-service arrangements that leave more responsibility with the owner usually run 15% to 20%.

Industry-wide management fees have crept upward by roughly 1–2 percentage points since 2024 as operating costs, insurance premiums, and labor expenses have risen across the vacation rental sector. Rice Lake-area managers may also charge separately for cleaning turnovers, maintenance dispatch, linen programs, and listing optimization. Some full-service operators in Wisconsin now offer guaranteed-rent or revenue-share hybrid models, which can be worth comparing against a flat percentage structure for higher-revenue properties.

Market estimates as of 2026. Conditions vary; consult local operators for current data.

Short-Term Rental Market in Rice Lake, Wisconsin (2026)

Rice Lake, Wisconsin, continues to show resilient short-term rental performance heading into 2026. The average daily rate is approximately $239. These figures reflect 2024 baseline data adjusted for 2025–2026 ADR growth of 3–5% and the modest occupancy compression seen across the U.S. short-term rental sector as new supply has entered the market.

For investors and operators evaluating Rice Lake, the broader Wisconsin dynamic remains favorable: rate strength continues to offset volume softness, keeping RevPAR (revenue per available rental) relatively stable year-over-year. Hyperlocal factors — neighborhood-level demand, seasonality, and the regulatory environment — should be confirmed before making investment or pricing decisions.

Market estimates as of 2026. Conditions vary; consult local operators for current data.

Want in depth compliance analysis for STRs in Rice Lake? Check out our Airbnb Estimator Tool tool!

Calculate Your Profit

Key Benefits of Rice Lake’s Vacation Rental Market

Airbnb Seasonality in Rice Lake, Wisconsin

Airbnb management in Orlando benefits from one of the most consistent demand calendars of any U.S. market, with peak seasons driven by major school breaks — particularly summer (June–August), winter holidays, and spring break — when theme park attendance surges and short-term rental occupancy rates routinely exceed 85%. Short term rental management in Orlando also sees strong demand spikes around special events at Walt Disney World and Universal, including holiday festivals, Star Wars Weekends, and the EPCOT International Food & Wine Festival. The shoulder seasons of fall and spring remain surprisingly active compared to other markets, as international visitors and childless couples take advantage of shorter theme park queues and mild Florida weather. Even the historically slower months of September and January see steady bookings from value-seeking domestic travelers, making year-round revenue optimization a key focus for professional Airbnb management in Orlando.

Rice Lake’s Top Neighborhoods & Attractions

...

Types of STR Properties in Rice Lake

...

Faces
Five solid red stars in a horizontal row representing a five-star rating.
4.8 Guest Rating

Trusted by Travelers Worldwide

Join millions of guests who have booked unforgettable stays through RedAwning's network of premium vacation rentals.

Modern house near the mountainsModern house near the mountains