
Pawleys Island, South Carolina, boasts a thriving short-term rental market with an average 58% occupancy rate, a $408 daily rate, and significant annual revenue, making it an attractive and lucrative destination for investors and hosts alike.
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The short-term rental market in Pawleys Island, South Carolina remains active in 2026, supported by ongoing visitor demand. The average daily rate is approximately $426. These figures reflect 2024 baseline data adjusted for 2025–2026 ADR growth of 3–5% and the modest occupancy compression seen across the U.S. short-term rental sector as new supply has entered the market.
For investors and operators evaluating Pawleys Island, the broader South Carolina dynamic remains favorable: rate strength continues to offset volume softness, keeping RevPAR (revenue per available rental) relatively stable year-over-year. Hyperlocal factors — neighborhood-level demand, seasonality, and the regulatory environment — should be confirmed before making investment or pricing decisions.
Market estimates as of 2026. Conditions vary; consult local operators for current data.
As of the latest information available, here are the key regulations and status of short-term rentals in Pawleys Island, SC:
This policy reflects the town's commitment to maintaining its residential character and avoiding the impacts associated with short-term vacation rentals.
Regulatory information last reviewed for accuracy in 2026. Local STR ordinances change frequently — verify current rules with the city or county before listing.
While specific neighborhood data is not provided in the sources, we can infer the most lucrative areas based on the general appeal and characteristics of Pawleys Island.
Beachfront properties are among the most appealing and lucrative for Airbnb guests in Pawleys Island. These areas offer direct access to the beach, stunning ocean views, and a range of water activities. The proximity to the beach and the scenic beauty make these properties highly sought after, especially during the peak summer months.
Neighborhoods surrounding world-class golf courses are highly attractive. Pawleys Island is renowned for its golf courses, and properties in these areas benefit from the steady stream of golf enthusiasts. These communities often offer amenities such as clubhouses, restaurants, and scenic views, enhancing the guest experience.
The historic districts of Pawleys Island, with their charming architecture and rich history, are another draw for guests. These areas often feature historic landmarks, quaint shops, and a unique blend of southern hospitality and natural beauty. Guests are attracted to the local experiences, such as culinary tours and historic tours, that these neighborhoods offer.
Cozy inland cottages and residential areas, while not directly on the beach, still offer a charming and peaceful stay. These neighborhoods are often closer to local amenities, such as restaurants, parks, and other community facilities. They appeal to guests looking for a more relaxed, home-away-from-home experience and are particularly popular during the off-peak seasons when snowbirds visit.

PROPERTY NAME: Seaside Serenity104 Atlantic Ave, Pawleys, Island SCLOCATION: Oceanfront in Pawleys Island with PoolDETAILS: Welcome to our stunning oceanfront retreat on Pawleys Island! This spacious 6-bedroom, 7-bathroom home offers the ultimate ...
To create an inviting and authentic space that reflects the unique style of Pawleys Island, consider the following tips:
By following these tips, you can create an Airbnb that not only reflects the unique style of Pawleys Island but also provides a warm and inviting space for your guests to enjoy.
By sharing these attractions and insider tips, you can help your guests make the most of their visit to Pawleys Island and experience the full charm of this coastal retreat.
To ensure a smooth and successful short-term rental business in Pawleys Island, South Carolina, several key practices can be implemented:
Inform your guests about the quiet hours and noise regulations to maintain a peaceful environment for both the guests and the neighboring residents. Clearly outline these rules in your rental agreement and house manual to avoid any misunderstandings or potential issues.
Create a comprehensive digital and physical house manual that includes essential instructions, Wi-Fi passwords, and other important details about the property. This manual should cover everything from appliance usage to emergency contact information, ensuring that guests have all the necessary information at their fingertips.
Utilize smart locks to streamline the check-in process, eliminating the need for physical keys and reducing the likelihood of delays. Provide guests with detailed check-in instructions, including photos of the property and parking areas, to make their arrival as seamless as possible. Ensure that check-in packets are available either at the rental office or inside the property for keyless entry homes.
Short-term rental management fees in Pawleys Island, South Carolina in 2026 typically range from 15% to 30% of gross rental revenue, depending on the scope of services provided. Full-service management — covering guest communication, channel distribution across Airbnb, Vrbo, and Booking.com, dynamic pricing, cleaning coordination, and 24/7 guest support — generally falls in the 22% to 30% range. Co-hosting or partial-service arrangements that leave more responsibility with the owner usually run 15% to 20%.
Industry-wide management fees have crept upward by roughly 1–2 percentage points since 2024 as operating costs, insurance premiums, and labor expenses have risen across the vacation rental sector. Pawleys Island-area managers may also charge separately for cleaning turnovers, maintenance dispatch, linen programs, and listing optimization. Some full-service operators in South Carolina now offer guaranteed-rent or revenue-share hybrid models, which can be worth comparing against a flat percentage structure for higher-revenue properties.
Market estimates as of 2026. Conditions vary; consult local operators for current data.
The short-term rental market in Pawleys Island, South Carolina remains active in 2026, supported by ongoing visitor demand. The average daily rate is approximately $426. These figures reflect 2024 baseline data adjusted for 2025–2026 ADR growth of 3–5% and the modest occupancy compression seen across the U.S. short-term rental sector as new supply has entered the market.
For investors and operators evaluating Pawleys Island, the broader South Carolina dynamic remains favorable: rate strength continues to offset volume softness, keeping RevPAR (revenue per available rental) relatively stable year-over-year. Hyperlocal factors — neighborhood-level demand, seasonality, and the regulatory environment — should be confirmed before making investment or pricing decisions.
Market estimates as of 2026. Conditions vary; consult local operators for current data.


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