
Myrtle Beach, South Carolina, is experiencing strong short-term rental performance, with an average occupancy rate of 60%, a high average revenue per available night of $95, and a lengthy booking lead time of 87 days, indicating a popular and profitable destination for vacation rentals.
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Granular market data for Myrtle Beach, South Carolina remains limited as of 2026, as smaller and emerging short-term rental markets are not consistently captured by major data providers like AirDNA. However, broader South Carolina trends suggest continued demand for vacation rentals, particularly in markets offering unique experiences, scenic appeal, or proximity to established tourist destinations.
Through 2025–2026, the South Carolina short-term rental market has seen modest ADR growth of 3–5% industry-wide, partially offset by occupancy compression as supply has continued to expand. Operators in markets like Myrtle Beach should evaluate hyperlocal factors — seasonality, regulatory environment, and competing accommodation supply — before making investment decisions.
Market estimates as of 2026. Conditions vary; consult local operators for current data.
Regulatory information last reviewed for accuracy in 2026. Local STR ordinances change frequently — verify current rules with the city or county before listing.
Myrtle Beach, known for its vibrant tourism industry, offers several neighborhoods that are particularly lucrative for Airbnb investments due to their attractive amenities and high demand. Here are the top neighborhoods and what makes them appealing to guests:
These neighborhoods are highly appealing due to their combination of beach access, diverse entertainment options, and family-friendly activities, making them ideal for generating high Airbnb revenue in Myrtle Beach.

Your next Myrtle Beach escape can be found in the Magnolia North and Magnolia Pointe neighborhoods of Myrtlewood Villas, where our contemporary 2-bedroom condo provides you with the necessities of home, plus the comforts of a resort vacation. If y...
To operate a successful short-term rental business in Myrtle Beach, South Carolina, several key practices can enhance the guest experience and ensure compliance with local regulations. Here are some practical tips:
Inform your guests about quiet hours and noise regulations to avoid any potential issues. Include this information in your digital and physical house manual, and consider posting reminders in the property to ensure guests are aware of the rules.
Create a detailed digital and physical house manual that includes essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual should also outline the property's rules and regulations, including noise restrictions.
Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with clear instructions on how to access the property, and consider sending a welcome message with all the necessary details before their arrival.
Ensure that parking instructions are clear and easily accessible. Provide photos of the designated parking areas and any specific rules or restrictions. This can help prevent confusion and potential parking violations.
By adhering to these tips, you can enhance guest satisfaction, reduce the risk of violations, and maintain a positive reputation for your short-term rental business in Myrtle Beach.
Short-term rental management fees in Myrtle Beach, South Carolina in 2026 typically range from 15% to 30% of gross rental revenue, depending on the scope of services provided. Full-service management — covering guest communication, channel distribution across Airbnb, Vrbo, and Booking.com, dynamic pricing, cleaning coordination, and 24/7 guest support — generally falls in the 22% to 30% range. Co-hosting or partial-service arrangements that leave more responsibility with the owner usually run 15% to 20%.
Industry-wide management fees have crept upward by roughly 1–2 percentage points since 2024 as operating costs, insurance premiums, and labor expenses have risen across the vacation rental sector. Myrtle Beach-area managers may also charge separately for cleaning turnovers, maintenance dispatch, linen programs, and listing optimization. Some full-service operators in South Carolina now offer guaranteed-rent or revenue-share hybrid models, which can be worth comparing against a flat percentage structure for higher-revenue properties.
Market estimates as of 2026. Conditions vary; consult local operators for current data.
Granular market data for Myrtle Beach, South Carolina remains limited as of 2026, as smaller and emerging short-term rental markets are not consistently captured by major data providers like AirDNA. However, broader South Carolina trends suggest continued demand for vacation rentals, particularly in markets offering unique experiences, scenic appeal, or proximity to established tourist destinations.
Through 2025–2026, the South Carolina short-term rental market has seen modest ADR growth of 3–5% industry-wide, partially offset by occupancy compression as supply has continued to expand. Operators in markets like Myrtle Beach should evaluate hyperlocal factors — seasonality, regulatory environment, and competing accommodation supply — before making investment decisions.
Market estimates as of 2026. Conditions vary; consult local operators for current data.


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