
Key West, Florida, remains a highly lucrative market for short-term rentals, with a median occupancy rate of 72%, an average daily rate of $347, and an annual host income of $89K, indicating strong and stable profitability despite some year-over-year revenue adjustments.
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Vacation rental performance in Key West, Florida has held up through 2025–2026 despite broader supply growth. The average daily rate is approximately $359. These figures reflect 2024 baseline data adjusted for 2025–2026 ADR growth of 3–5% and the modest occupancy compression seen across the U.S. short-term rental sector as new supply has entered the market.
For investors and operators evaluating Key West, the broader Florida dynamic remains favorable: rate strength continues to offset volume softness, keeping RevPAR (revenue per available rental) relatively stable year-over-year. Hyperlocal factors — neighborhood-level demand, seasonality, and the regulatory environment — should be confirmed before making investment or pricing decisions.
Market estimates as of 2026. Conditions vary; consult local operators for current data.
Regulatory information last reviewed for accuracy in 2026. Local STR ordinances change frequently — verify current rules with the city or county before listing.
These neighborhoods are highly appealing due to their unique blend of history, culture, entertainment, and natural beauty, making Key West a highly profitable and desirable location for Airbnb investments.
To craft an Airbnb in Key West that reflects the city's unique charm and appeals to guests, consider the following tips:
- A hub for shops, eateries, and events. Offers a variety of activities and is a great place to explore what Key West has to offer.
By sharing these attractions and tips, you can help your guests make the most of their visit to Key West, ensuring a memorable and enriching experience.
To ensure a smooth and successful short-term rental business in Key West, Florida, several practical tips can be implemented:
Inform your guests about quiet hours and noise regulations to maintain a peaceful environment for both your guests and the local community. Include this information in your welcome message or house manual to avoid any potential issues.
Create both digital and physical house manuals that include essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This helps guests navigate the property easily and reduces the number of inquiries you receive.
Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide clear instructions on how to access the property, and include photos of the entrance and any specific steps required for entry.
Include detailed parking instructions with photos in your house manual to help guests find and use the designated parking areas. This can prevent confusion and ensure that guests park in the correct spots, respecting local regulations and neighboring properties.
By implementing these tips, you can enhance the guest experience, reduce potential issues, and maintain compliance with local regulations, ultimately contributing to the success of your short-term rental business in Key West.
Short-term rental management fees in Key West, Florida in 2026 typically range from 15% to 30% of gross rental revenue, depending on the scope of services provided. Full-service management — covering guest communication, channel distribution across Airbnb, Vrbo, and Booking.com, dynamic pricing, cleaning coordination, and 24/7 guest support — generally falls in the 22% to 30% range. Co-hosting or partial-service arrangements that leave more responsibility with the owner usually run 15% to 20%.
Industry-wide management fees have crept upward by roughly 1–2 percentage points since 2024 as operating costs, insurance premiums, and labor expenses have risen across the vacation rental sector. Key West-area managers may also charge separately for cleaning turnovers, maintenance dispatch, linen programs, and listing optimization. Some full-service operators in Florida now offer guaranteed-rent or revenue-share hybrid models, which can be worth comparing against a flat percentage structure for higher-revenue properties.
Market estimates as of 2026. Conditions vary; consult local operators for current data.
Vacation rental performance in Key West, Florida has held up through 2025–2026 despite broader supply growth. The average daily rate is approximately $359. These figures reflect 2024 baseline data adjusted for 2025–2026 ADR growth of 3–5% and the modest occupancy compression seen across the U.S. short-term rental sector as new supply has entered the market.
For investors and operators evaluating Key West, the broader Florida dynamic remains favorable: rate strength continues to offset volume softness, keeping RevPAR (revenue per available rental) relatively stable year-over-year. Hyperlocal factors — neighborhood-level demand, seasonality, and the regulatory environment — should be confirmed before making investment or pricing decisions.
Market estimates as of 2026. Conditions vary; consult local operators for current data.


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