Jackson, Wyoming

Everything You Need to Know About Owning a Short Term Rental in Jackson, Wyoming

Owning and managing a vacation rental in Jackson, Wyoming is no small feat! From average
annual revenue to taxes and regulations on short term rentals in Jackson this guide has got you covered.

Jackson, Wyoming, is experiencing a thriving short-term rental market, with high occupancy rates, significant monthly revenues, and strong demand driven by its attractive tourist destinations and limited real estate inventory.

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Jackson, Wyoming STR Market by the Numbers

The vacation rental market in Jackson is on fire! Here’s what our data says on how much Airbnb’s in Jackson can earn on average.

General Rental Data

Average Annual Revenue
$
776160
Average Daily Rate
$
762
Average Occupancy
52
%
Average Property Management Fees
10%-30%

Daily rates

1 Bed Average Daily Rate
$
533
2 Bed Average Daily Rate
$
686
3 Bed Average Daily Rate
$
991
4 Bed Average Daily Rate
$
1410

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Airbnb Regulations & Taxes in Jackson, Wyoming

Short-Term Rental Market in Jackson, Wyoming (2026)

Jackson, Wyoming, continues to show resilient short-term rental performance heading into 2026. The average daily rate is approximately $762, and estimated monthly revenue tracks around $64,680. These figures reflect 2024 baseline data adjusted for 2025–2026 ADR growth of 3–5% and the modest occupancy compression seen across the U.S. short-term rental sector as new supply has entered the market.

For investors and operators evaluating Jackson, the broader Wyoming dynamic remains favorable: rate strength continues to offset volume softness, keeping RevPAR (revenue per available rental) relatively stable year-over-year. Hyperlocal factors — neighborhood-level demand, seasonality, and the regulatory environment — should be confirmed before making investment or pricing decisions.

Market estimates as of 2026. Conditions vary; consult local operators for current data.

Short-Term Rental Regulations in Jackson, Wyoming for 2026

Key Requirements and Limitations

Permitting and Licensing

  • Homeowners must obtain an annual Basic Use Permit (BUP) from the Town’s Planning Department and an annual business license from the Finance Department. The combined cost for these permits is approximately $750.

Rental Frequency and Duration

  • Each housing unit can be rented out as a short-term rental only three times per calendar year.
  • The total duration of short-term rentals per year is limited to 60 days.

Geographic Restrictions

  • Short-term rentals are allowed in residential zones outside of the Town Lodging Overlay and Resort District. Properties within these areas are subject to different regulations.

Neighborhood Notifications

  • Homeowners must notify their neighbors within 200 feet of the property annually about their intent to rent out their property.

Homeowners Association (HOA) Approval

  • If the property is part of a Homeowners Association, the STR operator must obtain written approval from the HOA before the city will issue a BUP.

Enforcement and Penalties

  • The town will rely on complaints and a new registration system for enforcement, rather than active enforcement due to staffing limitations.
  • Violating these rules could result in not being issued a BUP for a minimum of five years.

Tax Compliance

  • Short-term rental hosts are subject to state and local lodging taxes. They must register with the Wyoming Department of Revenue for a sales tax license, collect taxes from guests, and file regular tax returns. If using a short-term rental marketplace that collects lodging taxes, hosts may not need to register separately.

Application Process

  • Applications for short-term rentals must be submitted through the Town’s new SmartGov web-based portal system.

Regulatory information last reviewed for accuracy in 2026. Local STR ordinances change frequently — verify current rules with the city or county before listing.

Top Neighborhoods for Airbnb Revenue in Jackson, Wyoming

1. Jackson Town Square Area

  • Appeal: This area is highly appealing due to its central location, with many attractions such as farmers markets, shops, nightlife, art galleries, and outdoor concerts within a short walking distance. Properties like Clark’s Knoll 381 and Clark’s Knoll 395, which can accommodate large groups and offer modern amenities, are particularly popular.

2. Teton Village

  • Appeal: Located near the Jackson Hole Mountain Resort, Teton Village is a favorite among skiers and outdoor enthusiasts. Properties like the Iconic Teton Village Bogner Penthouse and other condos in the area offer luxurious amenities, including private decks, hot tubs, and proximity to the Moose Creek Chairlift.

3. Wilson

  • Appeal: Wilson is attractive for its scenic views and convenient location between the town of Jackson and the Jackson Hole Ski Resort. Condos in this area, such as the "Absolute Heaven in the Tetons" and "Beautiful mountain condo in great location," offer quiet surroundings with wildlife viewing opportunities and easy access to skiing and other outdoor activities.

4. Downtown Jackson

  • Appeal: Downtown Jackson is popular for its proximity to shops, restaurants, and the tram. Properties like the "2Bed & 2Bath 1 block from tram" offer amenities such as hot tubs, grills, and spacious living areas, making them ideal for guests who want to be close to the action.

5. The Aspens

  • Appeal: Located between the village of Jackson and the Jackson Hole Ski Resort, The Aspens area is praised for its quiet and scenic surroundings filled with wildlife. Condos here are convenient for skiing and offer comfortable stays with modern amenities and beautiful outdoor scenery.

These neighborhoods are highly sought after due to their combination of central locations, access to outdoor activities, and luxurious or convenient living arrangements, making them ideal for a wide range of guests.

Creating an Inviting Airbnb in Jackson, Wyoming: Design and Furnishing Tips

1. Choose Statement Pieces Wisely

Invest in high-quality, statement pieces such as couches, coffee tables, credenzas, and dining room tables that define the space. These pieces should reflect the local aesthetic and be durable enough for frequent use.

2. Select Neutral Colors with Personal Accents

Use neutral colors as the base palette to create a welcoming and versatile space. Add personal touches and local flair through accents like artwork, rugs, and decorative items to reflect Jackson's unique style.

3. Incorporate Natural Elements

Jackson, Wyoming, is known for its natural beauty. Bring the outdoors in by incorporating natural elements such as wood, stone, and plants into your design. This can include wooden furniture, stone fireplaces, and potted plants to enhance the ambiance.

4. Focus on Comfort and Functionality

Ensure the space is both comfortable and functional. Provide amenities like full kitchens, cozy bedding, and modern appliances to make guests feel at home. Consider the specific needs of your guests, such as ski storage or laundry facilities, especially in a ski resort area.

5. Highlight Local Charm

Incorporate local decor and themes to give your Airbnb a unique and authentic feel. This could include mountain-inspired decor, vintage items, or artwork that reflects the region's culture and natural beauty.

6. Balance Budget and Quality

While it's tempting to save money by buying cheaper furniture, investing in higher-quality items can pay off in the long run. Balance your budget by splurging on key pieces and finding more affordable options for less critical items.

7. Pay Attention to Lighting and Textures

Use a mix of lighting sources to create a warm and inviting atmosphere. Combine different textures such as wood, fabric, and stone to add depth and visual interest to the space.

8. Add Personal Touches

Include personal touches like local books, maps, and guides to help guests explore the area. Small amenities such as coffee, tea, and toiletries can also make a significant difference in the guest experience.

9. Ensure Cleanliness and Maintenance

Maintain a high standard of cleanliness and ensure that all furnishings and appliances are in good working order. Regularly update and refresh the space to keep it looking its best.

10. Consider Seasonal Decor

Adjust your decor seasonally to reflect the changing environment and activities of Jackson, Wyoming. For example, add winter-themed decor during the ski season and switch to lighter, more airy decor in the summer.

Discover Jackson, Wyoming: Top Attractions and Insider Tips

Top Attractions

1. Grand Teton National Park

  • A must-visit, with over 3 million visitors annually. Enjoy hiking, rock climbing, and stunning views of the Teton mountains. The park is open year-round, offering different experiences in summer and winter.

2. Teton Village

  • Located 15 minutes from Jackson, this village offers a range of activities:
    • Disc golf, mountain biking, trampolines, and a rock climbing wall for kids.
    • Guided rock climbing tours for beginners.
    • Ride the Gondola to the top (free after 5 pm) and enjoy dining at the top.
    • Stargazing tours and classical music performances by the Grand Teton Music Festival.

3. National Elk Refuge

  • Best visited in winter for sleigh rides to see the large elk herd.
  • In summer, it's ideal for birdwatching and scenic views. Visit the Historic Miller Ranch for additional historical insight.

4. Jackson Town Square

  • The heart of Jackson, featuring:
    • Famous Elk Antler Arches.
    • Jackson Veterans Memorial.
    • Plaques to George Washington and John Colter.
    • Free Town Shootout performances during summer.
    • Shopping and dining options.

5. Jackson Hole Rodeo

  • Experience authentic Western rodeo events, including calf roping, barrel racing, and bull riding. Opt for the "Behind the Chutes" VIP Experience for a closer look.

6. Jackson Hole Mountain Resort and Aerial Tram

  • Offers a bird's-eye view of Jackson and the Snake River Valley via the Aerial Tram.
  • Enjoy skiing, bungee trampoline, ropes course, and other family-friendly activities.

7. National Museum of Wildlife Art

  • Features nature-inspired art, including works by Warhol and O’Keeffe.
  • Interactive gallery for kids and stunning views of the National Elk Refuge.

8. Million Dollar Cowboy Bar

  • An iconic bar with live country music performances and saddle seats at the bar. Recently renovated by the Silver Dollar Bar.

Insider Tips

Summer Activities

  • Horseback Riding Tours: Explore beautiful landscapes on horseback.
  • Whitewater Rafting on the Snake River: Experience a serene float or an exhilarating ride through Grand Teton National Park.
  • Guided Wildlife Tours: Observe local wildlife, including bison and elk.
  • Guided Hiking Tours: Explore thousands of miles of hiking trails with local experts.

Winter Activities

  • Skiing & Snowboarding: Enjoy world-class skiing at Jackson Hole Mountain Resort, Grand Targhee, and Snow King.
  • Snowmobiling Tours: Cut through fresh powder and observe local wildlife on guided tours.
  • Winter Wildlife & Snowcoach Tours: Admire fauna and winter landscapes in a heated snowcoach.
  • Dog Sledding Tours: Experience a guided dog sledding excursion through the backcountry.
  • Sleigh Rides: Enjoy romantic sleigh rides, including one through the National Elk Refuge.

Local Events

  • Town Shootout: Free performances every day but Sunday during summer at the Town Square.
  • Elk Antler Auction: Held in May at the Town Square.
  • Old West Days and Fourth of July Parades: Celebrate at the Town Square.

Dining and Nightlife

  • Mangy Moose: Enjoy dining and drinks at the bottom of Teton Village.
  • Iconic Watering Holes: Visit the Million Dollar Cowboy Bar, Silver Dollar Bar, Stagecoach Bar, and Virginian Saloon for unique dining and drinking experiences.

By sharing these attractions and insider tips, you can help your Airbnb guests make the most of their visit to Jackson, Wyoming.

Practical Tips to Run a Successful Short-Term Rental Business in Jackson, Wyoming

To operate a successful short-term rental business in Jackson, Wyoming, several practical tips can help you navigate the local regulations and enhance the guest experience.

Noise Regulations and Guest Communication

Ensure you inform your guests about the quiet hours and noise regulations enforced by the Town of Jackson. This can be included in your digital and physical house manual to avoid any potential issues with neighbors and to comply with the town's strict noise policies.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, Wi-Fi passwords, and other important information about the property. This manual should also cover the maximum of three short-term rentals per year and the 60 total rental nights per calendar year limit to keep guests informed about the property's usage rules.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. This not only enhances guest convenience but also reduces the administrative burden on hosts.

Clear Parking Instructions

Provide clear parking instructions accompanied by photos to help guests understand where and how to park. This is particularly important given the town's strict policies on parking and community character.

By implementing these strategies, you can ensure compliance with local regulations, improve guest satisfaction, and maintain a positive relationship with your neighbors and the community.

Short-Term Rental Management Fees in Jackson, Wyoming (2026)

Short-term rental management fees in Jackson, Wyoming in 2026 typically range from 15% to 30% of gross rental revenue, depending on the scope of services provided. Full-service management — covering guest communication, channel distribution across Airbnb, Vrbo, and Booking.com, dynamic pricing, cleaning coordination, and 24/7 guest support — generally falls in the 22% to 30% range. Co-hosting or partial-service arrangements that leave more responsibility with the owner usually run 15% to 20%.

Industry-wide management fees have crept upward by roughly 1–2 percentage points since 2024 as operating costs, insurance premiums, and labor expenses have risen across the vacation rental sector. Jackson-area managers may also charge separately for cleaning turnovers, maintenance dispatch, linen programs, and listing optimization. Some full-service operators in Wyoming now offer guaranteed-rent or revenue-share hybrid models, which can be worth comparing against a flat percentage structure for higher-revenue properties.

Market estimates as of 2026. Conditions vary; consult local operators for current data.

Short-Term Rental Market in Jackson, Wyoming (2026)

Jackson, Wyoming, continues to show resilient short-term rental performance heading into 2026. The average daily rate is approximately $762, and estimated monthly revenue tracks around $64,680. These figures reflect 2024 baseline data adjusted for 2025–2026 ADR growth of 3–5% and the modest occupancy compression seen across the U.S. short-term rental sector as new supply has entered the market.

For investors and operators evaluating Jackson, the broader Wyoming dynamic remains favorable: rate strength continues to offset volume softness, keeping RevPAR (revenue per available rental) relatively stable year-over-year. Hyperlocal factors — neighborhood-level demand, seasonality, and the regulatory environment — should be confirmed before making investment or pricing decisions.

Market estimates as of 2026. Conditions vary; consult local operators for current data.

Want in depth compliance analysis for STRs in Jackson? Check out our Airbnb Estimator Tool tool!

Calculate Your Profit

Key Benefits of Jackson’s Vacation Rental Market

Airbnb Seasonality in Jackson, Wyoming

Airbnb management in Orlando benefits from one of the most consistent demand calendars of any U.S. market, with peak seasons driven by major school breaks — particularly summer (June–August), winter holidays, and spring break — when theme park attendance surges and short-term rental occupancy rates routinely exceed 85%. Short term rental management in Orlando also sees strong demand spikes around special events at Walt Disney World and Universal, including holiday festivals, Star Wars Weekends, and the EPCOT International Food & Wine Festival. The shoulder seasons of fall and spring remain surprisingly active compared to other markets, as international visitors and childless couples take advantage of shorter theme park queues and mild Florida weather. Even the historically slower months of September and January see steady bookings from value-seeking domestic travelers, making year-round revenue optimization a key focus for professional Airbnb management in Orlando.

Jackson’s Top Neighborhoods & Attractions

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Types of STR Properties in Jackson

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