Amarillo, Texas

Everything You Need to Know About Owning a Short Term Rental in Amarillo, Texas

Owning and managing a vacation rental in Amarillo, Texas is no small feat! From average
annual revenue to taxes and regulations on short term rentals in Amarillo this guide has got you covered.

The short-term rental market in Amarillo, Texas, is thriving, with an average 50% occupancy rate, a $130 daily rate, and $12,075 in monthly revenue, driven by the city's popular attractions and flexible pricing strategies.

Want to see how much your property could earn? 

Check out our Airbnb Revenue Calculator tool!

Airbnb Revenue Calculator
Woman with curly hair sitting on a window seat working on a laptop in a cozy, softly lit room.Faded city skyline with tall buildings and trees on a gradient pale background.

Amarillo, Texas STR Market by the Numbers

The vacation rental market in Amarillo is on fire! Here’s what our data says on how much Airbnb’s in Amarillo can earn on average.

General Rental Data

Average Annual Revenue
$
147072
Average Daily Rate
$
135
Average Occupancy
50
%
Average Property Management Fees
10%-30%

Daily rates

1 Bed Average Daily Rate
$
94
2 Bed Average Daily Rate
$
122
3 Bed Average Daily Rate
$
176
4 Bed Average Daily Rate
$
250

Looking to invest in a vacation rental? Check out our ROI tool to calculate your future rental’s real profit potential!

Calculate Your Profit

Airbnb Regulations & Taxes in Amarillo, Texas

Short-Term Rental Market in Amarillo, Texas (2026)

The short-term rental market in Amarillo, Texas remains active in 2026, supported by ongoing visitor demand. The average daily rate is approximately $135, and estimated monthly revenue tracks around $12,256. These figures reflect 2024 baseline data adjusted for 2025–2026 ADR growth of 3–5% and the modest occupancy compression seen across the U.S. short-term rental sector as new supply has entered the market.

For investors and operators evaluating Amarillo, the broader Texas dynamic remains favorable: rate strength continues to offset volume softness, keeping RevPAR (revenue per available rental) relatively stable year-over-year. Hyperlocal factors — neighborhood-level demand, seasonality, and the regulatory environment — should be confirmed before making investment or pricing decisions.

Market estimates as of 2026. Conditions vary; consult local operators for current data.

Short-Term Rental Regulations in Amarillo, Texas for 2026

Licensing and Permit Requirements

  • All short-term rental properties must obtain a permit from the city before beginning operations. The permit fee is $200 for a new application, with an annual renewal fee of $100.

Application Process

  • The application must include detailed information about the property, such as property address, owner contact information, type of property, number of bedrooms and bathrooms, maximum occupancy based on zoning district, and a parking plan showing available off-street spaces.

Insurance and Liability

  • Hosts must maintain a minimum of $500,000 in liability insurance coverage.

Safety and Code Compliance

  • Properties must meet all relevant building, fire, and health codes. Inspectors check for:
  • Working smoke and carbon monoxide detectors in all sleeping areas
  • Properly maintained and accessible fire extinguishers
  • Adequate emergency lighting and exit signage
  • Secure railings on decks, balconies, and stairways
  • Proper ventilation and air conditioning systems
  • Sanitary and well-maintained kitchen and bathroom facilities
  • Sufficient electrical outlets and no exposed wiring
  • Structurally sound foundation, walls, and roof.

Occupancy Limits

  • Occupancy is capped at 2 guests per bedroom plus 2 additional guests in residential zones. For example, a 2-bedroom house can accommodate up to 6 guests.

Parking Requirements

  • Short-term rentals must provide at least one off-street parking space per bedroom, with a minimum of two spaces required regardless of bedroom count. Parking on lawns, landscaped areas, or public streets is not allowed.

Duration and Frequency of Rentals

  • Short-term rentals are limited to a maximum of 180 days per calendar year, with individual stays not exceeding 30 consecutive days.

Noise and Nuisance Standards

  • The use of short-term rentals for special events or gatherings that exceed the maximum occupancy is strictly prohibited. Properties must not become a nuisance to neighboring residents.

Additional Prohibitions

  • Short-term rentals cannot be used for gatherings or events that violate the maximum occupancy limits or disturb the neighborhood.

Compliance and Enforcement

  • Hosts must include their permit number on all online listings and advertisements for the property to demonstrate compliance. Failure to adhere to these regulations may result in fines, permit revocation, or legal action by the city.

Regulatory information last reviewed for accuracy in 2026. Local STR ordinances change frequently — verify current rules with the city or county before listing.

Top Neighborhoods for Airbnb Revenue in Amarillo, Texas

1. The Greenways

  • Average Revenue: $31.3K per year
  • Average Daily Rate: $162 per night
  • Average Occupancy Rate: 53%
  • Appeal: Located in the southwestern part of Amarillo, The Greenways is a thriving neighborhood with prime location, attractive amenities, and growing popularity among visitors. Its vibrant atmosphere and convenient access to local attractions make it an ideal spot for Airbnb investors.

2. Plemons-Eakle

  • Average Revenue: $26.6K per year
  • Average Daily Rate: $130.2 per night
  • Average Occupancy Rate: 56%
  • Appeal: This historic and vibrant neighborhood in the heart of Amarillo offers a rich cultural heritage and a convenient location. Its growing popularity among visitors, combined with its unique cultural attractions, makes it a prime destination for Airbnb guests.

3. South Polk

  • Average Revenue: $24K per year
  • Average Daily Rate: $117.2 per night
  • Average Occupancy Rate: 56%
  • Appeal: Situated in the heart of downtown Amarillo, South Polk is known for its historic and vibrant district, rich architectural heritage, and thriving arts scene. The neighborhood's exceptional convenience, with easy access to restaurants, shops, and entertainment venues, makes it highly appealing to guests.

4. Julian Park

  • Average Revenue: $26.8K per year
  • Average Daily Rate: $138.6 per night
  • Average Occupancy Rate: 53%
  • Appeal: Julian Park offers a tranquil and family-friendly environment with abundant green spaces and convenient access to major highways. Its serene atmosphere and reasonable distance to various amenities make it an attractive option for visitors seeking a peaceful retreat within the city.

General Appeal of These Neighborhoods

  • High Demand: These neighborhoods benefit from high demand due to their proximity to local attractions, amenities, and the overall appeal of Amarillo's growing tourism industry.
  • Strong Occupancy Rates: High occupancy rates, ranging from 53% to 56%, indicate consistent demand and potential for steady revenue.
  • Attractive Amenities: Each neighborhood offers unique amenities, whether it be cultural heritage, vibrant districts, or serene green spaces, which cater to a variety of guest preferences.
  • Convenient Locations: Easy access to major highways, public transportation, and local attractions enhances the appeal of these neighborhoods for both residents and visitors.

Tips for Furnishing and Designing an Inviting Airbnb in Amarillo, Texas

General Design Principles

  • Neutral Color Palette: Use a neutral color scheme for walls and large furniture pieces to create a relaxed and welcoming atmosphere. This allows guests to feel at home without being overwhelmed by bold colors.

Local Touches

  • Reflect Local Culture: Incorporate elements that celebrate Amarillo's unique blend of Western heritage and cultural attractions. This could include artwork, decorative items, or local guidebooks highlighting places like Route 66, Cadillac Ranch, and Palo Duro Canyon.

Functional Spaces

  • Clear Purpose for Each Area: Ensure each area of your property has a clear purpose, such as a well-defined reading nook, dining area, or relaxation spot. This enhances the guest’s experience and makes the space more functional.

Comfort and Aesthetics

  • High-Quality Bedding and Linens: Use high-quality, modern bedding and linens. Opt for white linens or a solid color to symbolize cleanliness and ease of maintenance.

Smart Technology and Amenities

  • Smart Home Features: Consider adding smart home features like keyless entry, smart thermostats, or streaming devices to enhance the guest experience and appeal to tech-savvy travelers.
  • Essential Items: Stock up on essential items such as toiletries, basic cooking ingredients, and a first aid kit. These little touches can significantly improve guest satisfaction.

Lighting and Ambiance

  • Appropriate Lighting: Avoid using light fixtures that resemble office lighting. Instead, opt for warm and inviting lighting that complements the home’s ambiance.
  • Scented Touches: Use quality shampoo and soap, and consider perfuming the house or leaving scented candles for guests to use, enhancing the overall sensory experience.

Furniture and Decor

  • Statement Pieces: Invest in statement pieces like couches, coffee tables, and dining room tables that define the space. These pieces should be of higher quality to create a lasting impression.
  • Natural Materials: Use natural materials such as wood and stone accents to create a warm and inviting atmosphere, which is particularly fitting for Amarillo’s rustic charm.

Guest Entertainment

  • Games and Books: Leave some games, cards, and informative books for guests to enjoy during their stay. This can be especially appreciated on days with bad weather.

Maintenance and Safety

  • Safety Standards: Ensure your Airbnb meets all necessary safety standards, including working smoke and carbon monoxide detectors, properly maintained fire extinguishers, and secure railings on decks and balconies.
  • Clean and Uncluttered: Keep the property clean and uncluttered. Avoid leaving personal items, clothes, or overpacked bookshelves, as these can make guests feel like intruders.

Outdoor Spaces

  • Utilize Outdoor Areas: If applicable, make the most of outdoor spaces such as backyards, decks, or patios. These areas can provide serene views and relaxation options for guests.

Discover Amarillo: Local Attractions and Insider Tips for Your Guests

Outdoor Adventures

  • Palo Duro Canyon: The second-largest canyon in the United States, offering hiking, horseback riding, camping, biking, and stunning views. It's about a half-hour drive from Amarillo.
  • Insider Tip: Don't miss the breathtaking sunsets and keep an eye out for buffalo roaming the area.

Unique Attractions

  • Cadillac Ranch: An iconic art installation featuring 10 Cadillacs buried headfirst into the earth. Guests can even add their own graffiti to the cars.
  • Insider Tip: Bring a can of spray paint to leave your mark on this quirky attraction.

Historic and Cultural Sites

  • American Quarter Horse Hall of Fame & Museum: Explore the history of the American Quarter Horse and its impact on the American West. The museum includes interactive exhibits and a grand hall with bronze statues.
  • Insider Tip: Check out the orientation and then explore the exhibits at your own pace.
  • Route 66 Historic District: A mile-long stretch filled with historic buildings, antique stores, handicraft shops, art galleries, and local restaurants. This district is a tribute to the famous Route 66.
  • Insider Tip: Enjoy the diverse shops and dining options, and don't miss the nostalgic feel of this historic road.

Food and Challenges

  • The Big Texan Steak Ranch: Famous for its 72-ounce steak challenge. Watch or participate in this iconic dining experience.
  • Insider Tip: Come hungry and be prepared for a lively atmosphere.

Arts and Entertainment

  • Globe-News Center for Performing Arts and Amarillo Civic Center: Catch performances by the Amarillo Symphony Orchestra, Lone Star Ballet, and other local and traveling shows.
  • Insider Tip: Check the schedule for upcoming performances to plan your guests' evenings.
  • Amarillo Museum of Art: Features various art exhibits and a collection of local and regional art.
  • Insider Tip: Look for special exhibitions and events that might interest your guests.

Family-Friendly Attractions

  • Amarillo Botanical Gardens: Includes the Mary E. Bivins Conservatory and a four-acre outdoor garden with seasonal plantings. Perfect for a relaxing afternoon.
  • Insider Tip: Visit during different seasons to see the changing plant displays.
  • Amarillo Zoo: A 15-acre facility with over 60 species of animals, including African lions and green-winged macaws.
  • Insider Tip: Plan a visit during feeding times or animal encounters for a more engaging experience.
  • Don Harrington Discovery Center: An interactive children’s museum with scientific exhibits and activities.
  • Insider Tip: Great for families with kids, offering a fun and educational experience.

Other Recommendations

  • Wonderland Amusement Park: For thrill-seekers, this park offers a variety of rides and attractions.
  • Insider Tip: Check for special events and discounts that might make the visit more enjoyable.
  • Panhandle-Plains Historical Museum: One of the largest history museums in Texas, covering over 14,000 years of history and featuring a significant art collection.
  • Insider Tip: Allow plenty of time to explore the extensive exhibits and collections.

By sharing these attractions and insider tips, you can help your guests make the most of their visit to Amarillo, Texas.

Practical Tips to Run a Successful Short Term Rental Business in Amarillo, Texas

To ensure the success and smooth operation of a short-term rental business in Amarillo, Texas, several practical tips can be implemented. Here are some key considerations:

Noise Regulations and Guest Communication

Inform guests about quiet hours and noise regulations to maintain a positive relationship with neighboring residents. Clearly outline these rules in your house manual and communicate them through your listing and pre-arrival messages.

Comprehensive House Manual

Create both digital and physical house manuals that include essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This helps guests navigate the property easily and reduces the likelihood of misunderstandings.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide detailed instructions on how to use the smart locks, along with parking instructions accompanied by photos to ensure guests can find and access the property without hassle.

Additional Tips

  • Ensure compliance with Amarillo's short-term rental regulations, including obtaining the necessary permits, maintaining liability insurance, and adhering to occupancy limits and safety standards.
  • Regularly update your listings to reflect seasonal pricing and local events to maximize occupancy rates.
  • Invest in regular property maintenance to prolong the life expectancy of your real estate investment and maintain a high standard of guest satisfaction.

By implementing these practical tips, you can enhance the guest experience, minimize potential issues, and set your short-term rental business up for long-term success in Amarillo.

Short-Term Rental Management Fees in Amarillo, Texas (2026)

Short-term rental management fees in Amarillo, Texas in 2026 typically range from 15% to 30% of gross rental revenue, depending on the scope of services provided. Full-service management — covering guest communication, channel distribution across Airbnb, Vrbo, and Booking.com, dynamic pricing, cleaning coordination, and 24/7 guest support — generally falls in the 22% to 30% range. Co-hosting or partial-service arrangements that leave more responsibility with the owner usually run 15% to 20%.

Industry-wide management fees have crept upward by roughly 1–2 percentage points since 2024 as operating costs, insurance premiums, and labor expenses have risen across the vacation rental sector. Amarillo-area managers may also charge separately for cleaning turnovers, maintenance dispatch, linen programs, and listing optimization. Some full-service operators in Texas now offer guaranteed-rent or revenue-share hybrid models, which can be worth comparing against a flat percentage structure for higher-revenue properties.

Market estimates as of 2026. Conditions vary; consult local operators for current data.

Short-Term Rental Market in Amarillo, Texas (2026)

The short-term rental market in Amarillo, Texas remains active in 2026, supported by ongoing visitor demand. The average daily rate is approximately $135, and estimated monthly revenue tracks around $12,256. These figures reflect 2024 baseline data adjusted for 2025–2026 ADR growth of 3–5% and the modest occupancy compression seen across the U.S. short-term rental sector as new supply has entered the market.

For investors and operators evaluating Amarillo, the broader Texas dynamic remains favorable: rate strength continues to offset volume softness, keeping RevPAR (revenue per available rental) relatively stable year-over-year. Hyperlocal factors — neighborhood-level demand, seasonality, and the regulatory environment — should be confirmed before making investment or pricing decisions.

Market estimates as of 2026. Conditions vary; consult local operators for current data.

Want in depth compliance analysis for STRs in Amarillo? Check out our Airbnb Estimator Tool tool!

Calculate Your Profit

Key Benefits of Amarillo’s Vacation Rental Market

Airbnb Seasonality in Amarillo, Texas

Airbnb management in Orlando benefits from one of the most consistent demand calendars of any U.S. market, with peak seasons driven by major school breaks — particularly summer (June–August), winter holidays, and spring break — when theme park attendance surges and short-term rental occupancy rates routinely exceed 85%. Short term rental management in Orlando also sees strong demand spikes around special events at Walt Disney World and Universal, including holiday festivals, Star Wars Weekends, and the EPCOT International Food & Wine Festival. The shoulder seasons of fall and spring remain surprisingly active compared to other markets, as international visitors and childless couples take advantage of shorter theme park queues and mild Florida weather. Even the historically slower months of September and January see steady bookings from value-seeking domestic travelers, making year-round revenue optimization a key focus for professional Airbnb management in Orlando.

Amarillo’s Top Neighborhoods & Attractions

...

Types of STR Properties in Amarillo

...

Faces
Five solid red stars in a horizontal row representing a five-star rating.
4.8 Guest Rating

Trusted by Travelers Worldwide

Join millions of guests who have booked unforgettable stays through RedAwning's network of premium vacation rentals.

Modern house near the mountainsModern house near the mountains